Halfway through 2018 and Nielsen has released its midway 2018 Music Mid-Year Report for the U.S., showing us a strong rise in streaming popularity. Only at the mid-way mark and already over 403 billion streams for music alone!
For audio-only, listeners have played over 268 billion streams while video-only has over 135 billion streams.
A few key takeaways:
U.S. Music Mid-Year Report 2018