Looking for some help with budget allocation? This study from the US may help!
Percent of Advertising Budget/Inventory Allocated to Digital Audio Ads According to 523 Marketing & Media Professionals, by Timeframe, June 2016 % of total
A recent study conducted by Advertising Age and the Trade Desk demonstrates the growth and appetite for digital audio to be included in current and future marketing plans in the US. The survey included 523 marketing and advertising professionals worldwide with 90% of respondents were from the US