Edison Research & Triton Digital released the 2018 Infinite Dial earlier this month. Conducting a country-wide survey in the US, Edison Research & Triton Digital aims to generate insights into consumer consumption, their adoption of technology, and their brand retention.
And with that, for the 8th year in a row, American's are consuming online audio (streaming, podcasts, radio, etc.) at an increasing rate.
Here's the breakdown of highlights from Edison: