Canadian's love their music. We see it everywhere from shared songs & playlists on social media to sold-out music festivals & concerts to the huge growth in streaming.
According to the Nielsen Canada Music 360 Report for 2018, teens and millennials are leading music consumption.
Here are a few key takeaways:
With these two age groups showing a great draw to streaming and music, it's encouraged that brands adapt to strategize around music streaming and the powers of reaching consumers on an increasingly personal and relevant level. Based on the below, including concert tickets or a VIP music trip would be one idea to win over listeners!