Earlier this year, Nielsen released their 'Canada Music 360' Report, highlighting music habits in Canada. Among this report it found that 26% of our time listening to music is spent via streaming. This is up from 20% in 2016. It's even higher for Millennials as the research shows they spend 42% of their time listening to music via streaming. That is also up from 32% in 2016!
Some of the other takeaways are:
What is driving the growth of music consumption across Canada? It's a great question and we think it's a combination of multiple things such as: AM/FM radio stations making their content available via new apps (RadioPlayer/iheart), the popularity and awareness of streaming services, accessibility to wi-fi in more places than ever, digital technology, live event and festival tours plus mega hits from the Canadian artists to name a few.
You can find the report highlights from Nielsen here: NIELSEN MUSIC 360 CANADA REPORT
A recent survey was released by Audience Insights Inc, The Globe and Mail, and Ulster Media. It polled over 2,000 Canadians, showing us that 43% of the Canadian population has listened to podcasts at some point in time.
The study concludes that 86% of listeners started listening to podcasts in the last 5 years. Also included is that 87% of podcast listening being done at home.
Why are people listening to podcasts? Canadians listed their top-three reasons for listening is to be entertained, for interesting stories, and to learn something new. If you’re looking for some weekend entertainment, head over to TuneIn's Podcasts and find your next favorite podcast!
For the entire study and further details please go here: https://www.audience-insights.com/the-canadian-podcast-listener
Audio is a powerful way to engage people and standout from other companies and brands. It's a chance to have a one on one conversation with the person listening. Add that type of engagement with precise targeting and you have a recipe for success!
Earlier this month, Jo McCrostie, Creative Director at Global, the media and entertainment group, wrote a great article on Personnel Today called "Listen in: Why audio is your secret recruitment advertising weapon". We thought it was a solid article describing some of the benefits for advertisers.
The IFPI recently released a new report focused on providing insights into the consumer music industry and how it is trending.
From what was found in this global study, consumer listening in Canada is on an upward trend; 52% of Canada’s population in 2017 is listening to music on their smartphone, compared to 40% in 2016. This is encouraging, as Canada is currently 12th among all nations in licensed music consumption.
Overall, 96% of internet users are consuming licensed music (audio streaming, downloads, radio, etc.), with that number creeping to 98% amongst the 16-24 year old group.
Another encouraging sign is 45% of global internet users are using audio streaming services, which is up from 37% this previous year. Radio still lives on strong as well, as 87% of these users consume music on the radio, with 35% of that on internet radio sources.
You can find the full report from IFPI here: http://www.ifpi.org/news/IFPI-releases-2017-music-consumer-insight-report