-Canadians love their music. Especially with Millennials at 96%, up 3% from last year
-79% of Millennials listen to music via a smartphone, 53% of the general population
-Radio remains strong and saw growth with 64% of Canadians listening to AM/FM radio weekly
-62% of Canadians have listened to music online over the last 12 months, 83% of Millennials
Thinking about your next marketing campaign? We would love to connect and discuss unique opportunities for reaching Canadian music fans coast to coast!
Nielsen 360 overview link: