We're barreling into a world where time is becoming the biggest commodity and our digital audio partner, AdsWizz, shakes things up with its new ad format 'Shake Me'. Using this ad format, listeners are able to interact with advertisements heard audibly without unlocking or glancing at their phone by shaking or tapping the device.
SpotCom, partnered with Publicis Media, ran this format for its client Das Örtliche and prompted listeners to use the interactive capabilities of AdsWizz's interactive formatting.
Often, listeners use digital audio while conducting other tasks, such as while at work, and this lets them seamlessly transition through the ad without losing track or focus of their tasks. A quality of life improvement that creates a better, more fluid, listener experience. The format allows listeners to shake their phone to do things such as: visit the app store or go directly to a website.
This creates the perfect win-win situation for advertisers and listeners. Advertisers are able to create more integrated and user-friendly advertisements and tailor their ad content to the interactive abilities of the format. By prompting for an interaction, it's able to create a stronger and more personalized message.
By taking advantage of digital audio's targeting capabilities, advertisers are able to create geo-targeted advertisements that allow local listeners to take advantage of.
Original Article: http://www.prweb.com/releases/2017/12/prweb15015120.htm