The IFPI recently released a new report focused on providing insights into the consumer music industry and how it is trending.
From what was found in this global study, consumer listening in Canada is on an upward trend; 52% of Canada’s population in 2017 is listening to music on their smartphone, compared to 40% in 2016. This is encouraging, as Canada is currently 12th among all nations in licensed music consumption.
Overall, 96% of internet users are consuming licensed music (audio streaming, downloads, radio, etc.), with that number creeping to 98% amongst the 16-24 year old group.
Another encouraging sign is 45% of global internet users are using audio streaming services, which is up from 37% this previous year. Radio still lives on strong as well, as 87% of these users consume music on the radio, with 35% of that on internet radio sources.
You can find the full report from IFPI here: http://www.ifpi.org/news/IFPI-releases-2017-music-consumer-insight-report